Digital Marketing & SEO for Law Firms & Solicitors/Lawyers 16 Must Know Statistics for Law Firms & Solicitors/Lawyers in 2020
Thank you for visiting with us. We appreciate that you are showing the kind of care that a law firm or solicitor/lawyer should. You are looking for ways to reach the clients you want to serve.
Legal services are essential to all of us. Justice served and the protection of our rights are important foundation of our society. Clarks Digital want you to be able to provide the great service you give to as many clients that you can handle. We want you to stand out. To be seen and found by those who need you.
We believe in giving exceptional services to law firms and solicitors/lawyers as quickly as possible. Your success is our topmost priority. We let the people who need your legal services quickly, find you first on Google in your area.
Anyone familiar with digital marketing companies and SEO agencies will have noticed how most of them only offer general services such as ‘increasing website rankings,’ managing website/social media content and managing their client’s advertisements (Google, Facebook, Instagram, Youtube, etc).
The typical digital marketing company or SEO agency does not offer to rank websites and Google My Business (GMB) listings on TOP of the first page of Google. This is a disservice to excellent law firms and solicitors/lawyers, who deserve to be ranked on top of the first page of Google so people find them first.
Clarks Digital is not a typical digital marketing company or SEO agency. We offer specialized digital marketing services that help law firms and solicitors/lawyers dominate over their competition. Our main aim is to help law firms and solicitors/lawyers get consistent streams of new clients every month by ranking them on top of the first page of Google in their area.
We have seen exceptional law firms and solicitors/lawyers that people cannot find on Google, neither on the first nor even the second page.
According to Moz, the first page of Google captures upto 92% of search traffic clicks. Second-page results are a distant 6% of all website clicks. Therefore, your business needs to be at the top of Google search results because most people don’t move past the first one or two listings, let alone beyond the first page.
As you yourself may experience, most people go to Google nowadays, whenever they need a service locally, including legal services. According to studies, 87% of smartphone owners turn to search first in their moment of need. Furthermore, 78% of local mobile searches result in offline purchases. Statistics further show that 83% of people in the UK and 80% of people in the USA use a search engine when looking for local businesses. There are 92.46% of people in the UK and 88.01% of people in the USA using Google across all platforms (August 2018 to August 2019). Google mobile users are 97.43% of people in the UK and 94.21% of people in the USA (August 2018 to August 2019).
These statistics show the importance for exceptional law firms and solicitors/lawyers to establish their authority as experts by being on top of the first page of Google search results in their area.
Here at Clarks Digital, we also aim to create a great working environment in our clients’ offices because happy employees make happy clients.
We have compiled 16 Must-Know Statistics for Law Firms & Solicitors/Lawyers in 2020 below, showing effective marketing has changed for the last 10 years and how your marketing need to change with the trend for your business to survive, thrive and beat your competition.
16 Must Know Statistics for Law Firms & Solicitors/Lawyers in 2020
1. Google users across all platforms: 92.46% of people in the UK and 88.01% of people in the USA, (August 2018 to August 2019). Google mobile users: 97.43% of people in the UK and 94.21% of people in the USA (August 2018 to August 2019).
Take away: It’s important for your website or Google My Business (GMB) listing to rank on top of the first page of Google when people are searching for law firms/solicitors/lawyers in your area.
Take away: It’s important for your website to (a) be mobile-friendly and tablet-friendly, and (b) load fast (website) to avoid turning people away to your competitors.
Take away: Smartphones give people the power at their fingertips. Take advantage of this opportunity and reach people on-the-go!
4. When a question or need arises, our phones are far and away our most trusted resource, with 96% of people using a smartphone to get things done.
Take away: People have become dependent on their smartphones to get things done. All the more easier for them to reach you faster when they need your legal services.
5. 87% of smartphone owners turn to search first in a moment of need.
Take away: It’s important for your business listing (Google My Business listing) and website to appear on top of search results for legal services in your area.
6. 95% of smartphone owners have looked for local information.
Take away: Convenience is of utmost importance to people; that’s why most people use their smartphones to search for law firms/solicitors/lawyers on Google than going out the door to check their options. They are highly motivated to get your legal services than interested prospective clients from Facebook ads or other social media ads.
Take away: Most people use a search engine, whether on mobile, tablet or desktop, to look for law firms/solicitors/lawyers. People who use google search looking for law firms/solicitors/lawyers are highly motivated to get your legal services than interested prospective clients from Facebook ads or other social media ads.
Take away: Nowadays, people love to research online for legal services they need before they make a call, visit a law firm, a solicitor’s or lawyer’s office, or book legal services.
Take away: Most people turn to Google to find local services they need, including legal services.
10. 3 of 4 mobile searches trigger follow-up actions, whether it be further research, a store visit, a phone call, a purchase or word-of-mouth sharing.
Take away: Most people use their smartphones to get things done, including booking for legal services they need.
Take away: People love to get things done quickly and conveniently. If you make it easy for them to find your legal services on Google and give them the best customer service experience (online & offline), you will get loyal clients who will gladly speak well about your law firm or your legal services (word of mouth or online review).
Takeaway: People use their smartphones to make quick purchase decisions. Make sure your website and Google My Business (GMB) listing(s) are user-friendly and give the best customer experience (online). You will gain loyal clients if you serve them well from the time they find you online, up to the end of your service to them.
13. After making a local business search on a mobile device, 88% of people will either call or visit the business within 24 hours.
Takeaway: People use their smartphones to make quick purchase decisions. Get the best digital marketing for your business to get ahead of your competition.
14. 78% of local mobile searches result in offline purchases.
Take away: People rely on mobile search results to make quick decisions in booking legal services they need.
15. According to Moz, the first page of Google captures 71% of search traffic clicks and has been reported to be as high as 92% in recent years. Second-page results are far from a close second coming in at below 6% of all website clicks.
Take away: Most people (92% of search traffic) rely solely on first page search results to find what they need. Less than 6% go to the second page. Therefore, it’s crucial for your business to rank on top of the first page of Google in your area.
16. A study shows that people trust more the Google Local Pack listing results and the Google Organic Listing results than Google Ads.
Take away: It’s important for your business to rank on TOP of Google Local Pack (3) listing results and Google Organic Listing results in your area in order to get a flood of new clients to your business every month.
What’s the Google Local Pack?
The Google Local Pack is a collection of the top three (3) Google My Business listing results that best answer your Google search with local intent. The picture below shows you the Google search result for the keywords “solicitor london.”
You will see in the image below that the Google Local Pack listing (boxed in red) appears after some Google Ads. A study shows that people trust more the Google Local Pack listing result and Google Organic Listing result than Google Ads.
What’s the Google Organic Listing?
Google Organic Listing results (boxed in blue) appear after the Google Local Pack listing (3) result (boxed in red) as seen below from a Google search with local intent like ‘solicitor london.’
Imagine your business showing (1) at the top (#1) of Google Local Pack listing and (2) at the top (#1) of the Google Organic Listing result? You have a flood of new clients fast (every month), your sales multiply, and you become the #1 Law Firm/Solicitor/Lawyer on Google in your area.
Whenever people look for law firms/solicitors/lawyers, before they make a call or visit, they search for law firms/solicitors/lawyers on Google in their area to assess who can best serve them. Hundreds/thousands of people are searching for your legal services right now on Google in your area. Can they find you on Google ahead of your competition?
Statistics demonstrate that people trust more the Google Local Pack (3) Listing results and Google Organic Listing results than Google Ads, especially those with informative and reliable looking Google My Business (GMB) listings and websites. Is your business’ GMB listing informative? Does it exude good customer service? How many good reviews show your reliability and credibility?
Effective marketing has changed in the last 10 years. People check for great options online, on the go, in their mobile phones. Your business’ online presence will define if your business survives or thrives in the next 2-5 years. If you can’t be found on Google or your competition outranks and outperforms your online presence, the growth and stability of your business are at risk.
Effective marketing is the lifeline of your business. Your business’ online presence represents your business. Most people make quick decisions which law firm/solicitor/lawyer to go by searching on Google. Research indicates that it only takes 3-5 seconds for people to decide whether they stay or leave your website/business listing, call you or look at another. Having a Google My Business listing and website that draw people in and give them the perception that you are reliable and eager to serve them, are crucial and of utmost importance to your sales. Sales happen when people perceive your business best serve their needs.
Perception is everything. Are you presenting your business online in the best way that let people perceive you as the top expert and able to give them the best customer service experience? Your competitors – are they doing a better job than you?
Lets us get you ahead of your competition. Let us help boost your sales. It’s time to get the growth and expansion that you dreamed of.
It’s time – have your business standout ahead of your competition and dominate Google in your area!
Our Mission is Your Success
We are very passionate in helping Law Firms and Solicitors/Lawyers who deeply care to serve their clients well and make a great difference in their local communities.
Our mission is to help them succeed. We aim to make every client standout, ahead of their competition and become the #1 Law Firm/Solicitor/Lawyer in their area. We take pride and celebrate our clients’ success.
We only accept Law Firms/Solicitors/Lawyers as clients with exceptional services. For our clients’ peace of mind and protection, we limit ourselves to accept only 1 law firm/solicitor/lawyer per area for SEO services (ranking on top of Google).
Help us change the world by offering the best services to your local communities. We are building a movement to get 1 Million local businesses committed to giving exceptional services to their clients and participating in activities helping improve the lives in their local communities.
Why Choose Us?
✅ We Specialize in Ranking Law Firms & Solicitors/Lawyers on TOP of the First Page of Google in their Area
We are #1 on Google in our 2 areas (4 Proof – real results here!). We can do the same for your Law Firm/Practice. Most digital marketing and seo agencies only offer to increase your website ranking.
✅ We Also Specialize in Converting Your Website Visitors and Ideal Clients into Loyal Clients
We specialize in converting your website visitors and ideal clients into loyal clients through effective Facebook marketing.
✅ Your Satisfaction is Guaranteed!
Our clients’ satisfaction is our topmost priority. If we don’t rank you on top of the first page of Google in 90 days (top searched keywords in your area), we won’t further bill you until we do.
For our clients’ peace of mind and protection, we limit ourselves to accept only 1 law firm/solicitor/lawyer per area for SEO services (ranking on top of Google).
✅ We Offer the Best Executive Support to Business Owners and Top Executives
In order to compliment our services expanding your market reach, we provide business owners and top executives coaching to: (1) build a fulfilling personal life based on their purpose and calling, and (2) obtain a healthy Work-Life Balance to overcome burnout, anxiety and depression. Happy employers make happy employees and happy clients!